{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"184. AI, Attribution & Attention: Insights from IAB\u2019s Angelina Eng | Programmatic Digest Podcast","description":"In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB\u2019s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher\u2013buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they\u2019re being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack\u2014from operations to optimization\u2014while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you\u2019ve ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency\u00ae program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https:\/\/programmaticdigest14822.ac-page.com\/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.  Sign Up: https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here:  https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Timestamps 00:00 \u2013 Welcome & Guest Intro 01:43 \u2013 Attribution Misconceptions Explained 05:26 \u2013 Assisted Attribution & Weighted Assets 08:26 \u2013 Conversion APIs & Publisher Collaboration 11:12 \u2013 Attention Metrics: Hype vs Reality 18:26 \u2013 Standardization & IAB\u2019s Role in Data Alignment 26:05 \u2013 How AI is Reshaping Ad Tech 30:53 \u2013 Fun Facts with Angelina Eng   Meet Our Guest: Angelina Eng, IAB https:\/\/www.linkedin.com\/in\/angelinaeng   Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach https:\/\/www.heleneparker.com\/  https:\/\/www.linkedin.com\/in\/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https:\/\/www.linkedin.com\/in\/manuela-cortes-   Learn Programmatic As a TEAM: https:\/\/www.heleneparker.com\/workshop\/ As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/ Programmatic Coaching Newsletter: https:\/\/www.heleneparker.com\/newsletter\/   Programmatic Digest https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/channel\/UCBGMMRsZkw0IIUbQIJmMBxw     Looking for programmatic training\/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback\u2014perfect for those who thrive on accountability and community, and looking to grow their technical skillset https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https:\/\/www.heleneparker.com\/waitlist\/   ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"