{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LinkedIn Buyer Group Targeting","description":"Show Resources  Jenn Moy's LinkedIn profile - follow and connect! Jackie Morris' LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics&amp;nbsp;community and get access to our 4 courses to take you from beginner to expert  Rate\/Review Contact us with any questions, suggestions, or corrections!  Summary B2B buying has never been more complex\u2014decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn\u2019s Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee\u2014not just the end user\u2014and drive better results. We cover LinkedIn\u2019s unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you\u2019re ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won\u2019t want to miss this conversation. Transcript For the full show transcript, see the show notes page here:&amp;nbsp;Episode 165 ","author_name":"LinkedIn Ads Show","author_url":"https:\/\/B2Linked.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38149800\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192838745"}