{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"\u201cStop the Stupid\u201d: How Doug Hall Invents Innovation (and Bourbon)","description":"Ever send an employee a whiskey\u2026 and get a genius idea instead of a hangover? In this episode of The Liquid Lunch Project, Luigi is flying solo and sitting down with Doug Hall, an engineer turned P&amp;amp;G brand builder, systems-thinking evangelist, and the mad genius behind Eureka! Ranch and Brain Brew Distillery.&amp;nbsp; Doug walks us through how he flipped corporate innovation on its head by using systems, inventing custom bourbon on demand, and teaching everyday folks to embrace innovation, one \u201cstop the stupid\u201d moment at a time. What you\u2019ll learn in this episode:   Why systems (not superheroes) drive real innovation   How Doug launched 9 products in 12 months with a 3-person team   The one question every leader should ask to boost team engagement   What \u201cStop the Stupid\u201d means\u2014and how it transforms your workplace   Why \u201cideas per employee\u201d is the KPI your business is missing   How to build culture change from the ground up   The secrets behind making award-winning bourbon faster and cheaper   How to sell smarter in a B2B world without the BS   A DIY blueprint for fixing broken systems in your business   Why reinventing yourself every 10 years keeps you sharp (and relevant)   Favorite Quote: \u201cIf you don't have a good system, you are setting somebody up for failure. Systems make great people.\u201d Who is Doug?Doug Hall is a chemical engineer\u2026 who built world\u2011class stuff at P&amp;amp;G, then created Eureka! Ranch to help others do the same, and now distills custom bourbon as easily as others pour shots. He builds better systems, smarter people, and yes\u2026he literally builds things (like a bourbon\u2011blending box from the future). Tune in, raise a glass, and get ready to &quot;Stop the Stupid&quot; in your business. And maybe pour your own bourbon while you're at it. Connect with Doug Hall:   Website (Doug Hall): https:\/\/doughall.com   Website (Eureka! Ranch): https:\/\/www.eurekaranch.com   &amp;nbsp; \ud83d\udcde Want help prepping your business for growth or sale? Hit us up at&amp;nbsp;https:\/\/api.leadconnectorhq.com\/widget\/bookings\/call-with-credit-banc-pod  \ud83c\udfa7 Subscribe. Rate. Share. Repeat.   Our website   Apple Podcasts&amp;nbsp;   Spotify&amp;nbsp;   Audible&amp;nbsp;   YouTube&amp;nbsp;   &amp;nbsp; \ud83d\udce7 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.&amp;nbsp; Available on Substack:&amp;nbsp;https:\/\/theweeklyfromshieldadvisory.substack.com\/ Connect with us on Instagram: \u27a1\ufe0f&amp;nbsp;@matthew.r.meehan\u27a1\ufe0f&amp;nbsp;@luigi_rosabianca, \u27a1\ufe0f&amp;nbsp;https:\/\/www.instagram.com\/theliquidlunchproject\/ ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38147140\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192831530"}