{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 214: Mistakes STR Owners make with marketing","description":"Are you running yourself ragged trying to market your short-term rentals\u2026 and still not seeing results? You\u2019re not alone. In today\u2019s episode of Branded and Booked, I\u2019m digging into the top two mistakes I see STR hosts make with their marketing\u2014mistakes that cost you time, money, and bookings. Here\u2019s what we cover: Why splitting your attention across multiple property accounts and brands is actually holding you back The difference between \u201cspaghetti marketing\u201d and strategy (and how to stop wasting energy) The two non-negotiables every STR owner needs in place before worrying about social media How a streamlined brand and direct booking setup can put thousands back in your pocket each year \ud83c\udf89 And don\u2019t forget: I\u2019m hosting STR Marketing Simplified, a free 3-day workshop happening September 23\u201325. If you\u2019re ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot HERE. Replay will be available if you can\u2019t join live. Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we\u2019re building guest-first brands in the STR space. ","author_name":"Branded & Booked","author_url":"https:\/\/anchor.fm\/astoldbyus","html":"