{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"301 - How Zalla Otten Built One of Houston\u2019s Top Massage Studios","description":"In this episode of the Scaling Wellness Podcast, I\u2019m joined by someone who\u2019s built one of Houston\u2019s most beloved massage practices Zalla Otten, founder of Zalla Massage.   Zalla\u2019s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she\u2019s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that\u2019s made Zalla Massage one of the most-reviewed massage studios in Houston.   But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She\u2019s not only a Licensed Massage Therapist but also a visionary studio owner who\u2019s built her practice around high standards, client-centered care, and innovative approaches to growth.   In this episode, Zalla opens up about:   How she went from working multiple jobs to launching her own practice, step by step. The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love. The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients. The reality of scaling up: what it\u2019s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don\u2019t go as planned. How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork.   Zalla\u2019s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way.   Whether you\u2019re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step.   Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms.   Check out Zalla\u2019s website: https:\/\/zallamassage.com\/ Her Facebook Page:  https:\/\/www.facebook.com\/ZallaMassage   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com\/chat    Follow us on Instagram: www.instagram.com\/scalingwellness   ","author_name":"The Scaling Wellness Podcast: Scale Your Massage Business","author_url":"https:\/\/www.scalingwellness.com","html":"