{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Your ENT Practice Without Breaking the Bank","description":"In this episode of Voices of Otolaryngology, host Rahul Shah, MD, MBA, talks with Srinivas R. Kaza, MD, a veteran otolaryngologist from Rochester, New York, who leads by example when it comes to creative, resourceful practice growth through&amp;nbsp; marketing and reputation management. Dr. Kaza explains how his group leverages word-of-mouth, Google reviews, patient feedback, and targeted outreach to referring doctors.  Dr. Kaza breaks down lessons from his panel presentation at the 2025 AAO-HNS\/F OTO Forum on how practices can tailor their marketing strategies based on budget, market size, and local needs.&amp;nbsp;  Listeners will also hear tips on handling negative reviews, building loyalty through authentic engagement, and why focusing on the Four A\u2019s\u2014affability, availability, accountability, and ability\u2014creates a lasting flywheel of growth. ","author_name":"Voices of Otolaryngology","author_url":"http:\/\/entnet.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38101030\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192698990"}