{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why a \u201cSimple Fix\u201d Costs $400: Showing Customers the Real Value of Service","description":"Every trade faces it \u2014 HVAC, plumbing, electrical: You show up, diagnose the problem, replace a part, and 20 minutes later the system is running again. The invoice? $400. And the customer says: \u201cWhy am I paying so much for something that looks so quick and simple?\u201d In this episode of Windshield Time, Chris Elmore and James \u201cJ Dub\u201d Walker unpack one of the most common challenges in the trades: explaining the true cost of service calls. Here\u2019s what you\u2019ll learn: -Why customers confuse time and parts with value -The real cost of rolling a truck \u2014 labor, benefits, overhead, marketing, fuel -How to show customers they\u2019re paying for comfort, safety, expertise, and peace of mind -Why diagnosis and communication matter more than the part itself -The \u201csqueaky floor\u201d story \u2014 how one nail can be worth $400 when backed by skill and a guarantee If you\u2019ve ever had a customer push back on pricing, this episode will give you the tools and language to defend your value and protect your professionalism. \ud83d\udce5 Download the FREE Objection Handling Playbook \u2014 loaded with scripts and strategies to help techs close more calls: https:\/\/www.servextra.com\/objection-handling-playbook-download\/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.   ","author_name":"Windshield Time","author_url":"https:\/\/www.servextra.com\/","html":"