{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"270 - How to Build a Repeatable Process for Making High-Converting Offers","description":"Systemising your sales isn\u2019t about getting fancy \u2014 it\u2019s about getting consistent. If you\u2019re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you\u2019re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check \u2014 the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week \u2014 so your next offer isn\u2019t a scramble, it\u2019s a system. Listen to This Episode to Hear More About: The real reason sales feel \u201chard.\u201d Why reactive, ad-hoc selling keeps you stuck \u2014 and how simple systems flip the script. How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track. What to do when your \u201cIdeal Client\u201d is too broad. The surprising truth about avatars \u2014 and the ongoing system to keep yours accurate. The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now \u2014 and why documenting them boosts conversions. Map the journey, don\u2019t wing it. How to design Awareness \u2192 Consideration \u2192 Conversion (plus Loyalty & Advocacy) so buyers say \u201cyes\u201d sooner. Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience. Red \/ Orange \/ Green self-ratings. Quick diagnostics to see exactly where your systems need work \u2014 and what to do first. From \u201cnice idea\u201d to \u201cscheduled reality\u201d. What to do this week if you\u2019re in Red or Orange on goals, avatar, offers, funnel, or calendar. The Marketing Mountain model. Why your funnel is really an ascent \u2014 and how \u201cski lifts\u201d move clients to the next offer. Real-world examples. How a single \u201cBig Kahuna\u201d goal (like adding an extra van) clarifies targets, timelines, and team focus. And much more\u2026 Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia\u2019s leading network for women business owners. Join Now EP 02 \u2013 Your Ideal Client (includes Ideal Client Avatar template) https:\/\/herbusiness.com\/podcast\/02-your-ideal-client\/ EP 254 \u2013 NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) https:\/\/herbusiness.com\/podcast\/how-to-craft-an-offer-that-sells-updated\/ EP 04 \u2013 Finding Your Marketing Mountain https:\/\/herbusiness.com\/podcast\/04-finding-your-marketing-mountain\/ EP 05 \u2013 Getting Customers to the Top of Your Mountain https:\/\/herbusiness.com\/podcast\/05-getting-customers-to-the-top-of-your-mountain\/ Chantel Gilbert - Bluegum Electrical https:\/\/bluegumelectricalsolutions.com.au\/ Tracey McLachlan - Davis Ogilvy https:\/\/do.co.nz\/people\/tracey-mclachlan\/ Veronique Lutchmaya \u2014 Unique Tenants Consult https:\/\/tenantsconsult.com.au\/ Kendall Cherry \u2014 The Candid Collective https:\/\/candidcollective.co\/ ","author_name":"Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"