{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"how to survive the trust recession | 241","description":"Want to GROW your business? Join my newsletter where I share strategies that actually work: https:\/\/better.biz\/newsletter There\u2019s a massive trust recession happening right now for small business owners. Whether you\u2019re online or brick and mortar, it doesn\u2019t matter\u2014people don\u2019t trust you, so they\u2019re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We\u2019re talking about going beyond polished \u201cAI slop\u201d and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. \ud83d\udca1 What You\u2019ll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the \u201ctrust\u201d box for customers today \ud83d\udee0\ufe0f Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey\u2014not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. \u23f1\ufe0f Chapters 00:00 Why \u201cKnow\u2013Like\u2013Trust\u201d Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content \ud83d\udccc Real Talk: The trust gap is only getting wider\u2014if you\u2019re not producing content, you\u2019re already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you\u2019ll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: https:\/\/www.instagram.com\/jerred.moon\/ My site: https:\/\/better.biz Get my book: https:\/\/bit.ly\/killingcomfort #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness ","author_name":"better. with Jerred Moon","author_url":"https:\/\/betterhumanbusiness.com\/","html":"