{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Turn What You Know Into What You Sell","description":"What do you get when a service pro ditches the day job, builds a personal brand, and turns content into cash flow? A blueprint for any entrepreneur ready to level up. This week on The Liquid Lunch Project, Stephen Marinaro (known online as TheSalonGuy) joins Matt and Luigi to talk about going from working in the business to working on the brand.&amp;nbsp; From starting as a stylist to growing a seven-figure product line and content empire, Stephen shares what it really takes to pivot from practitioner to entrepreneur. This isn\u2019t just a salon story: it\u2019s a business masterclass in disguise. Episode highlights you don\u2019t want to miss:   Why commissions and overhead will always cap your income   The power of personal branding (and how to build trust at scale)   Turning \u201cwhat you know\u201d into revenue-generating content   Building digital products and services that actually sell   What most business owners get wrong about YouTube and content strategy   Why AI is your new unfair advantage   Virtual consultations, niche products, and how to monetize your expertise    Favorite Quote: \u201cYou have to be so committed and so dedicated\u2026that's a rarity. Most people hit a brick wall, and they don't go through that because they give up.\u201d &amp;nbsp; Who is Stephen? Stephen Marinaro, better known as TheSalonGuy, is a media strategist, entrepreneur, and former stylist with over 1 million YouTube subscribers and a thriving product line. He\u2019s proof that you can turn a personal skill set into a scalable business\u2026if you build smart, stay real, and adapt fast. &amp;nbsp; Why should you listen? If you\u2019ve ever thought \u201cthere\u2019s gotta be more than this,\u201d this episode is your sign. Tune in, take notes, and start building your next move. &amp;nbsp; Connect with Stephen Marinaro:   Website \/ Bio: https:\/\/shop.thesalonguy.com\/pages\/about   LinkedIn: https:\/\/www.linkedin.com\/in\/stephen-marinaro   YouTube: https:\/\/www.youtube.com\/thesalonguy   Instagram: https:\/\/www.instagram.com\/thesalonguy   Facebook: https:\/\/www.facebook.com\/thesalonguy   X \/ Twitter: https:\/\/twitter.com\/TheSalonGuy   &amp;nbsp; \ud83d\udcde Want help prepping your business for growth or sale? Hit us up at&amp;nbsp;https:\/\/api.leadconnectorhq.com\/widget\/bookings\/call-with-credit-banc-pod  \ud83c\udfa7 Subscribe. Rate. Share. Repeat.   Our website   Apple Podcasts&amp;nbsp;   Spotify&amp;nbsp;   Audible&amp;nbsp;   YouTube&amp;nbsp;   &amp;nbsp; \ud83d\udce7 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.&amp;nbsp; Available on Substack:&amp;nbsp;https:\/\/theweeklyfromshieldadvisory.substack.com\/ Connect with us on Instagram: \u27a1\ufe0f&amp;nbsp;@matthew.r.meehan\u27a1\ufe0f&amp;nbsp;@luigi_rosabianca, \u27a1\ufe0f&amp;nbsp;https:\/\/www.instagram.com\/theliquidlunchproject\/ ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38061710\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192590305"}