{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#37: Slate\u2014Why This $20K Truck Is Getting All the Attention (RE-RELEASE)","description":"Hopefully you're getting a chance to recharge this summer\u2014but that doesn\u2019t mean you have to lose momentum. Fall is just around the corner, and before you know it we\u2019ll be heading into the final stretch of the year. That\u2019s why (for just a couple more weeks) we\u2019re rereleasing several of our high-impact episodes\u2014 designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you\u2019re not stuck playing catch-up when it matters most!     --   In crowded markets, being different isn\u2019t enough. You have to communicate how you\u2019re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don\u2019t say it clearly, it won\u2019t matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don\u2019t just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate\u2019s viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself. ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"