{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"PopEnomics with Jesse Hurst","description":"In this episode of The Confident Advisor Practice Podcast, host Adam Figura welcomes Jesse Hurst, Senior Wealth Manager and CEO of Impel Wealth Management of Cetera Advisors, to share insights from his new book PopEnomics. With more than 30 years of experience helping clients navigate retirement, investment, and estate planning, Jesse combines technical expertise with relatable stories drawn from movies, music, and pop culture. What started as weekly blog posts in 2010 evolved into hundreds of bite-sized lessons during the pandemic. Those lessons, often illustrated with memorable cultural references\u2014from Animal House to Friends to What About Bob?\u2014now come together in PopEnomics. Jesse explains why financial planning is like taking \u201cbaby steps,\u201d why herd mentality often leads investors astray, and how advisors play a crucial role in guiding clients through both the numbers and the emotions of retirement. This conversation is full of practical takeaways and entertaining examples that show financial planning doesn\u2019t have to be dry or intimidating. Instead, it can be approached like solving a puzzle\u2014step by step, with the bigger picture in mind. Key Takeaways \u25cf        Jesse has written 600\u2013700 blog posts since 2010 to keep clients engaged and informed. \u25cf        PopEnomics was inspired by the feedback on his COVID-era writing, where pop culture references made economic concepts \u201cstick.\u201d \u25cf        Examples from Animal House, Friends, What About Bob?, The Beatles, and even Britney Spears make financial lessons more memorable. \u25cf        Financial planning works best in \u201cbaby steps,\u201d building gradually toward retirement. \u25cf        Many retirees struggle with the emotional shift from saving to spending, even when resources are more than sufficient. \u25cf        Advisors help clients flip that switch and confidently enjoy their wealth. \u25cf        Financial journalism is designed to attract clicks, not provide reliable investment advice\u2014understanding its purpose helps avoid panic. \u25cf        The book frames planning as 12 financial puzzles, starting with knowing \u201cwhere you are\u201d and envisioning the picture on the box (your retirement). \u25cf        Advisors aren\u2019t there to predict markets but to connect clients\u2019 dreams with their resources. \u25cf        It\u2019s never too late to begin financial planning; whether at 30 or 55, there\u2019s always a path forward. Chapters 00:00 \u2013 Welcome and Introduction to Jesse Hurst Adam Figura introduces guest Jesse Hurst, Senior Wealth Manager and CEO of Impel Wealth Management of Cetera Advisors. With 37 years of experience, Jesse shares his mission of helping clients \u201cmove life forward\u201d and introduces his new book PopEnomics, which blends rock and roll, movies, and financial wisdom. 01:00 \u2013 From Weekly Blogs to a Full Book Jesse explains how his writing journey began in 2010, evolved during the pandemic, and resulted in more than 600 bite-sized blog posts. COVID gave him the push to expand on those ideas, ultimately leading to PopEnomics\u2014a book that tells the \u201cwhole story\u201d of financial planning. 02:47 \u2013 Movies, Music, and Money Lessons Jesse recalls how cultural references became a powerful teaching tool, from Animal House (unconventional weapons for unconventional crises) to Friends (Joey digging a hole as a metaphor for the $2.2 trillion economic gap during COVID). Listeners hear how these pop culture moments make complex financial concepts relatable and memorable. 05:42 \u2013 Baby Steps and Herd Mentality Financial planning is like the \u201cbaby steps\u201d taught in the movie What About Bob?\u2014small, consistent moves that add up to big results. Jesse also shares how herd behavior, captured by The Beatles\u2019 \u201cAll Together Now,\u201d often leads investors into trouble during market bubbles and crises. 08:16 \u2013 The Emotional Transition from Saver to Spender Jesse describes the difficulty many clients face in shifting from accumulation to distribution. He tells a powerful client story of a couple with $2.5 million in assets who struggled to spend, until they finally embraced first-class travel with the mindset: \u201cIf we don\u2019t spend our money, someone else will.\u201d 11:28 \u2013 Coaching Through Market Panic The conversation shifts to financial journalism and how its true purpose is to drive clicks, not provide reliable advice. Jesse cites infamous wrong predictions\u2014from \u201cThe Death of Equities\u201d in the late \u201970s to the mislabeling of Sam Bankman-Fried as the next Warren Buffett\u2014to highlight why advisors must reframe the noise for clients. 14:41 \u2013 Lessons From 37 Years and 19 Crises Jesse reflects on his career, beginning just before the 1987 crash, through the dot-com bubble, 2008, COVID, and beyond. He emphasizes that while each crisis feels like \u201cthe end of the world,\u201d markets eventually recover, and advisors serve as the steady hand through volatility. 16:25 \u2013 A Backstage Pass to Retirement Using analogies like airport maps and jigsaw puzzles, Jesse explains how retirement planning starts with knowing \u201cyou are here\u201d and picturing your ideal retirement (the puzzle box). He frames his book as 12 financial puzzles that readers can solve step by step to build clarity and confidence. 19:45 \u2013 What People Misunderstand About Advisors Jesse clarifies that advisors aren\u2019t there to beat the market or predict downturns. Instead, they help clients define real goals, connect dreams with resources, and stay disciplined when emotions run high. A football-inspired analogy, \u201cFourth and Seventh,\u201d illustrates the importance of trusted guidance during repeated 20% market drops. 22:15 \u2013 Protecting Retirees From Market Downturns Jesse outlines a strategy he uses for retired clients: replenishing two years of cash and short-term bonds when markets hit new highs, creating a cushion against selling during downturns. He shares how this planning gave one client peace of mind during 2022\u2019s dual stock-and-bond selloff. 25:16 \u2013 The Core Message: It\u2019s Never Too Late Jesse drives home the heart of PopEnomics: regardless of age, there\u2019s always a way to start planning. Whether you\u2019re just entering your \u201crunway decade\u201d or nearing retirement, small steps can lead to big progress. 26:04 \u2013 Where to Find the Book and Final Thoughts Jesse shares how listeners can pre-order PopEnomics on Amazon or visit PopEnomics.com for resources. He leaves the audience with his hope that people will find the book both fun and educational\u2014reminding them that financial wisdom can be just as engaging as a great song or movie. Memorable Sound Bites \u25cf        \u201cFinancial planning\u2019s like baby steps\u2014you start small and keep moving forward.\u201d \u25cf        \u201cIf the herd was right, the herd would be rich. And most people aren\u2019t rich.\u201d \u25cf        \u201cIf you don\u2019t spend your money flying first class, one day somebody else will.\u201d \u25cf        \u201cThe goal of financial journalism isn\u2019t to make you rich\u2014it\u2019s to get you to click, buy, or tune in.\u201d \u25cf        \u201cAdvisors help clients connect their dreams and their resources.\u201d Connect Jesse Hurst \u25cf        Senior Wealth Manager & CEO, Impel Wealth Management of Cetera Advisors \u25cf        Author of PopEnomics \u25cf        https:\/\/www.impelwealth.com\/popenomics \u25cf        LinkedIn \u25cf        jesse.hurst@impelwealth.com   Adam Figura \u25cf        Host of The Confident Advisor Practice Podcast \u25cf        LinkedIn \u25cf        afigura@horizonfg.com      The views depicted in this material are for information purposes only, and are not necessarily those of Cetera Advisors, LLC. They should not be considered specific advice or recommendations for any individual. Neither Cetera Advisors, LLC, nor any of its representatives may give lega or tax advice. Pete Bush, Bill Bush, and Andy Bush are registered representatives, offering securities and advisory services offered through Cetera Advisors, LLC, member FINRA, SIPC, a broker-dealer and registered investment advisor. Adam Figura is a registered administrative assistant of Cetera Advisors, LLC, member FINRA, SIPC. The guest on this episode, Jesse Hurst of Impel Wealth Management, is a registered representative offering securities and advisory services through Cetera Advisors, LLC, member FINRA, SIPC, a broker-dealer and registered investment advisor. Cetera is under separate ownership from any other named entity. 15015 Jamestown Boulevard, Suite 100, Baton Rouge, LA 70810. These are hypothetical examples based on real client experiences. Outcomes vary and are not guaranteed. ","author_name":"The Confident Advisor Practice Podcast","author_url":"http:\/\/confidentadvisorpractice.libsyn.com\/website","html":"