{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 65\u2014The Business of Fun with IAAPA VP Alice Mathu","description":"  In this episode of Trade Show Talk, host Danica Tormohlen interviews Alice Mathu, VP of Business Development and Partnerships at the International Association of Amusement Parks and Attractions (IAAPA).  Mathu shares her remarkable career journey from Kenya to the U.S. and dives into IAAPA's global expansion, including their highly anticipated events in Europe, Asia, and the Middle East. The conversation also highlights the innovative strategies and attractions at IAAPA's flagship Expo in Orlando.   Additionally, Tommy Goodwin, EVP for the Exhibitions and Conferences Alliance, provides a timely advocacy update, discussing key issues such as tariffs, workforce development, and potential government shutdowns.  00:00 Introduction to Trade Show Talk  01:10 Meet Alice Matthew: A Powerhouse in the Global Exhibitions Industry  02:58 Alice's Journey from Kenya to the US  04:06 Discovering a Passion for Events  06:37 Joining IAAPA and Early Career Highlights  10:56 Challenges and Innovations in the Exhibition Industry  20:10 Expanding IAAPA's Global Reach  28:08 Effective Communication with Stakeholders  28:35 Shanghai Show Overview  29:30 Unique Challenges in China  31:20 Middle East Expo Expansion  35:08 Strategic Partnership with Licensing International  38:57 Personal Insights and Fun Questions  44:28 Advocacy Update with Tommy Goodwin  51:23 Government Shutdown Concerns  54:21 Conclusion and Farewell    This episode is brought to you by Legends\/ASM Global.  ","author_name":"Trade Show Talk Podcast","author_url":"https:\/\/www.tsnn.com\/tsnn-podcast-trade-show-talk","html":"