{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"KNOWN: Behind the Masterclass: What I\u2019m Teaching, Why It Matters, What\u2019s Next","description":"In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth \u2014 without burning everything down \u2014 this one\u2019s for you. Tori shares the foundational shift from \u201cgetting paid for your hours\u201d to \u201cgetting paid for your brain,\u201d and explains why visibility without positioning is just noise. You\u2019ll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped opportunity. This episode is especially practical for women ready to shift from general growth to owning a category of one. We cover:  The real reason for rebranding the Power Project Why visibility plans must match your lifestyle and business model The most overlooked building blocks of thought leadership What happens when you own your expertise and claim your space  Whether you\u2019re semi-known or ready to be the go-to expert in your niche, this is your permission slip to scale with strategy \u2014 not stress. ","author_name":"Big Money Strategies","author_url":"https:\/\/player.whooshkaa.com\/shows\/big-ideas-rural-1","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38019375\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38019375"}