{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sept 2025 - What Buyers Really Want","description":"Sales isn\u2019t about tricks or scripts\u2014it\u2019s about understanding people. When you sell with empathy, clarity, and respect, you don\u2019t just win deals\u2014you build trust, loyalty, and long-term relationships. The question is, \u201cHow do you accomplish that?\u201d Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast. Current book \u2013 The Power of Purpose by Mitch Larsonhttps:\/\/www.amazon.com\/Power-Purpose-guide-discover-yours\/dp\/1960111280\/ref=sr_1_1&amp;nbsp; Next Book - Aligning Strategy and Sales by Frank Cespedeshttps:\/\/www.amazon.com\/Aligning-Strategy-Sales-Behaviors-Effective\/dp\/1422196054\/ref=sr_1_1 Bill Hellkamp&amp;nbsp;\u2013&amp;nbsp;See my LinkedIn profile and send me an invite Visit my website:&amp;nbsp;http:\/\/www.reachdev.com\/ Scott \u201cProfessor Plum\u201d Plum&amp;nbsp;\u2013&amp;nbsp;See my LinkedIn profile and send me an invite Visit my website:&amp;nbsp;https:\/\/www.mnsales.com ","author_name":"Winning at Selling | Sales Leadership, Training and Development by Bill Hellkamp","author_url":"http:\/\/www.winningatselling.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38003040\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192417915"}