{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LiveComplete -  Building a Platform for the Future of Nutrition","description":"I had such a fascinating conversation with Anthony Boldin, Founder of LiveComplete.  This isn\u2019t just another protein brand; what Anthony and his team are building could truly change how we think about food, nutrition, and even the future of plant-based eating. What struck me most was his passion, not just for creating a product, but for creating a platform that delivers \u201cno compromises, sacrifice nothing.\u201d  We delved into the science behind LiveComplete\u2019s unique protein blends, including its groundbreaking concept of match rate. Anthony explained how they\u2019ve engineered plant-based proteins to replicate the amino acid profiles of human muscle, making them more effective for building strength, recovering faster, and even maintaining a lean physique. &amp;nbsp; This isn\u2019t just for vegans; it\u2019s for anyone who wants the most efficient and effective protein available.  Here are some key moments from our conversation:  * Anthony shares how a personal journey into veganism led him to discover protein imbalances and eventually write an algorithm to solve them. &amp;nbsp; * We delve into match rate, the measurement that determines how well a protein matches the components of our bodies, and why most proteins fall short. &amp;nbsp; * The story of LiveComplete\u2019s 30+ co-founders and their restaurant-owner energy: passion, sacrifice, and personal commitment to building something better. &amp;nbsp; * A look at upcoming products like baking mixes and plant-based egg replacements designed to deliver taste, texture, and nutrition without compromise. &amp;nbsp; * Why Anthony believes  LiveComplete is more than a product\u2014it\u2019s a platform for the future of food. &amp;nbsp; Join me, Ramon Vela, as I listen to this episode and discover why LiveComplete is creating one of the most fascinating food innovations I\u2019ve come across in a long time. &amp;nbsp; If you\u2019ve ever wished for protein that\u2019s truly optimized for your body\u2014and better for the planet\u2014you\u2019ll want to hear this one.  For more on LiveComplete, visit: https:\/\/livecomplete.com\/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.&amp;nbsp;  Plus, don\u2019t forget to follow us on  Apple and  Spotify.&amp;nbsp;  Your support helps us bring you more content like this!  *  Today\u2019s Sponsors:  Saral - The Influencer OS: https:\/\/www.getsaral.com\/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.&amp;nbsp; ","author_name":"The Story of a Brand Show","author_url":"https:\/\/www.thestoryofabrand.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37961515\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192307675"}