{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Hanna Golf Story: Building with Grit, Craft, and American-Made Pride","description":"Most golf brands take the shortcut: outsource, import, slap on a logo. Jared decided to do it the hard way. \u2800 In this episode, we dig into the Hanna Golf story \u2014 how a sales guy became a maker, bought a CNC, and built a boutique putter brand rooted in grit, craft, and American-made pride. From betting on himself to cutting through the noise of big brands, Jared shows what it really takes to build something that lasts. \u2800 It\u2019s not just about golf. It\u2019s about what happens when you actually make the thing you sell. In this episode, you\u2019ll learn:   How to stand out in a crowded industry without shortcuts   The lessons (and mistakes) of going from sales to machining   Why authenticity and American-made still matter to customers   How to build a brand with zero marketing budget   The role of social media in growing a small shop into a business   What golf\u2019s shifting culture can teach manufacturers about customers   Timestamps: 1:24 \u2013 Jared\u2019s path from sales to starting Hana Golf 5:23 \u2013 Finding a niche at the $300\u2013400 putter price point 7:10 \u2013 Learning CNC the hard way (and why it mattered) 12:24 \u2013 Selling direct: courses, online, and word of mouth 13:11 \u2013 Why storytelling and social media fuel growth 14:07 \u2013 The sound and feel of a CNC-milled putter 20:28 \u2013 Building an audience online as \u201cfree marketing\u201d 23:07 \u2013 How golf\u2019s culture shift mirrors blue-collar roots 29:11 \u2013 Where to follow Hana Golf and Jared\u2019s journey &amp;nbsp; Resources: Join our Facebook Group for conversations that will help grow your business: https:\/\/www.facebook.com\/share\/g\/1Dspnz4Qt5\/ Jared's LinkedIn: linkedin.com\/in\/jared-doerfler-4b04a62b Hanna Golf Website: hannagolf.com Lights Out Podcast: https:\/\/makingchips.com\/show\/lights-out\/ Buy the Numbers Podcast: https:\/\/makingchips.com\/show\/buy-the-... &amp;nbsp; ","author_name":"Making Sparks Podcast for Fabrication Leaders","author_url":"https:\/\/sites.libsyn.com\/540547","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37961345\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192307615"}