{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"516. The Bestseller Blueprint with Alex Strathdee","description":"\ud83d\ude80 Most authors waste thousands chasing vanity metrics like Amazon \u201cBest Seller\u201d tags. In this Marketing Speak episode, Alex Strathdee takes a different approach\u2014helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move\u2014and how to use Amazon &amp;amp; Meta ads strategically to scale. \ud83c\udfa7 Listen now to learn how to turn your book into a lead-gen engine! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/516. &amp;nbsp; ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37957935\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196490625"}