{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"People, Process, Platform: Aligning MarTech with Firmwide Growth Goals","description":" Many firms invest in marketing tools without first aligning people and process. Marketing by Numbers took the opposite approach\u2014and it\u2019s paying off. In this episode of Amplify!, host Meg Hoevener is joined by Jamie Miller, Senior Manager of Firmwide Growth, and Don Breckenridge, Director of Growth, to explore how firms are using  MarTech stack to fuel strategy, not just execution. From optimizing Salesforce and Pardot to training servers on lead data, Jamie and Don emphasize the importance of building cross-functional alignment before layering in new tools. You\u2019ll hear how their team builds in automation, supports firmwide accountability, and evaluates new platforms against clearly defined goals. Whether you're leading a solo function or scaling a full marketing department, this conversation offers valuable insight into setting your tech stack\u2014and your team\u2014up for long-term success. New boost For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org\/category\/amplify   ","author_name":"Amplify","author_url":"https:\/\/accountingmarketing.org\/category\/aamplify\/","html":"