{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"KNOWN: What Makes an Expert Actually Stand Out","description":"The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority.  Being brilliant at what you do isn\u2019t enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert \u2014 and why simply \u201cdoing more marketing\u201d won\u2019t cut it. You\u2019ll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you\u2019re no longer the best-kept secret in your industry. From building a powerful core message that \u201centers the room before you do,\u201d to navigating the challenges of positioning yourself when you live in a small town, this episode is a practical roadmap for rural women ready to raise their profile. Tori also shares why owning your space and naming your expertise allows you to charge more, step out of competition, and become a category of one. \ud83d\udd11 Inside this episode: Why marketing without positioning is just noise How to build a brand around a single, powerful core message What it means to claim your space as a regional expert The sweet spot where visibility and positioning create unstoppable growth If you\u2019re tired of spinning your wheels on social media and want to map out your cornerstones for visibility and authority, this episode is your starting point. \ud83d\udc49 Join Tori\u2019s free live masterclass on September 4th to go deeper into the blueprint for becoming a regional expert. DM her \u201cmasterclass\u201d on Instagram @tori.kopke or head to theregionalexperts.com.   ","author_name":"Big Money Strategies","author_url":"https:\/\/player.whooshkaa.com\/shows\/big-ideas-rural-1","html":"