{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Autonomous CRM: How Clarify Is Reinventing a $100B Category","description":"Thompson and Austin Hay, co-founders of Clarify, the startup that\u2019s pioneering the idea of autonomous CRM. Their vision? A CRM that actually does the work for sellers of driving outreach, managing pipeline, and surfacing insights without constant manual input. Patrick and Austin share: \u2022 Their journey from Iteratively, Ramp, and Amplitude to founding Clarify \u2022 Why the CRM market is ripe for disruption with AI \u2022 How Clarify\u2019s unique pricing model flips the script (free CRM, pay only when the AI agent works for you) \u2022 The concept of autonomous GTM teams and the rise of the Go-to-Market Engineer \u2022 Lessons in building culture, hiring talent, and embracing the \u201cbeautiful mess\u201d of startups If you\u2019re a founder, sales leader, or builder rethinking your revenue stack and curious about how AI will transform the way teams sell, this conversation is a must-listen. \ud83d\udc49 Subscribe for more conversations with founders and leaders shaping the future of technology. Full Transcript: www.madrona.com\/autonomous-crm-how-clarify-is-reinventing-a-100b-category Chapters:&amp;nbsp; (00:00) - Introduction (01:33) - What is Clarify? Tackling CRM Frustrations (02:11) - Lessons from Previous Startups and the CRM Problem (03:47) - Applying CDP Lessons to CRM (04:56) - Why Now? The Opportunity in CRM and AI (05:24) - Overcoming Legacy Systems and the Joy of New Tools (07:04) - Product Vision: Reducing Friction and Increasing Joy (08:44) - Business Model Innovation: Usage-Based Pricing (10:52) - Autonomous CRM: What Does It Mean? (12:12) - How Clarify\u2019s AI Agents Work in Practice (14:35) - All-in-One vs. Best-of-Breed: Customer Feedback (16:09) - Autonomous GTM: The Rise of the Go-To-Market Engineer (18:17) - Data Strategy: Intent Data and Customer Insights (20:37) - Structuring Data for Automation and Analytics (22:10) - Team and Culture: Hiring and Building for Success (24:30) - Lessons in Leadership and Relationship Building (25:50) - The Future of Go-To-Market Teams (27:00) - Advice for Founders (28:32) - Embracing the Messiness of Startups ","author_name":"Founded &amp; Funded","author_url":"https:\/\/www.madrona.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37898570\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37898570"}