{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"When Clinics Can\u2019t Keep Up: The MedTech Bottleneck No One Talks About","description":"Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech companies, this bottleneck quietly stalls growth, even when the device works brilliantly and patients are eager to use it. In this week\u2019s episode, sponsored by Physician Growth Accelerator, we talk with Sahil Diwan, co-founder and CEO of SafKan Health, the company behind OtoSet, the world\u2019s first automated ear-cleaning headphones and the only FDA-cleared earwax removal device that works in just 30 seconds. Sahil reveals why most medical device companies don\u2019t do enough direct-to-consumer marketing, how patient education can unlock untapped market potential, and what it takes to turn an underutilized product into a growth phenomenon. What we discuss in the episode: The surprising scale of the earwax problem\u2014and why it\u2019s often underserved How OtoSet went from early clinic adopters to viral social media sensation The capacity constraints that limit device utilization in provider settings Building a certified clinic network and launching company-owned centers Why going direct to the patient can create a powerful growth flywheel Lessons for MedTech leaders on marketing, patient education, and market access Resources from this episode:  Get the free MedTech Talk Tracks for Action Visit OtoSet Social Media:  Connect with Sahil on LinkedIn Connect with Zed on LinkedIn ","author_name":"Medical Sales Accelerator","author_url":"https:\/\/www.medicalsalesaccelerator.com\/","html":"