{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Does Follower Count Really Matter?","description":"In this episode of Don\u2019t Just Talk, Say Something, Natasha Koifman and Taryn Fisher explore the difference between being an \u201cinfluencer\u201d and being influential \u2014 and why it\u2019s important to define what those terms mean for your brand or client. Drawing on their experiences working with creators, tastemakers, and industry leaders, Natasha and Taryn share insights into how brands can identify the right partners: those who align with their values, genuinely love the products they promote, and can build trust with their audiences. Because while reach matters, it\u2019s most impactful when it connects organically with the right people. The conversation also covers best practices for influencer partnerships, the importance of authenticity, and how to balance data-driven selection with human intuition. Whether it\u2019s press trips, content collaborations, or choosing the right voices to represent a brand, Natasha and Taryn highlight why influence is about resonance and alignment \u2014 not just numbers.   ","author_name":"Don't Just Talk, Say Something!","author_url":"http:\/\/dontjusttalk.libsyn.com\/podcast","html":"