{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Simplifying the Programmatic Supply Chain (with Greg Sherrill)","description":" Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies.  &amp;nbsp;  Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37837010\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37837010"}