{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"work on your business, not at your business | 235","description":"Want to GROW your newsletter? Join mine to learn how it\u2019s done: https:\/\/better.biz\/newsletter Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a \u201creally good job\u201d instead of a true business\u2014and how you can avoid that trap. I share the three questions that will tell you if you\u2019re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. \ud83d\udca1 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology\u2014not just you? If you got 10x the customers next month, could you handle it with your current systems? Do you have a documented, repeatable process for new client acquisition? \ud83d\udcc8 The 5 Scaling Essentials: Leverage: The core principle of scaling\u2014using people, technology, and systems to multiply output. Who, Not How: Stop asking how you can do it; start asking who can do it for you. Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs. Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks. Create Evergreen Content: Make media that remains relevant and valuable for years, not just today. \u23f1\ufe0f Chapters: 00:00 The 9% Statistic That Should Wake You Up 01:20 My Early Days of Building a \u201cJob\u201d 03:05 The 3 Questions That Reveal Your Leverage 05:00 Why Leverage Is Always the Scaling Answer 06:05 Thinking \u201cWho\u201d Instead of \u201cHow\u201d 07:00 Hiring Without Killing Profit 08:00 Automation & Content as Leverage 09:15 Joining the 9% Who Break $1M \ud83d\udccc Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it\u2019s published. Connect with me: Instagram: https:\/\/www.instagram.com\/jerred.moon\/ My site: https:\/\/better.biz Get my book: https:\/\/bit.ly\/killingcomfort #businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness ","author_name":"better. with Jerred Moon","author_url":"https:\/\/betterhumanbusiness.com\/","html":"