{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"327 Turn \u201cSold Out\u201d Into Your Best Marketing Tool","description":"What if you stopped hiding your \u201csold out\u201d signs\u2014and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week\u2014greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because \u201cSold Out\u201d sends a message\u2014actually, several. And in this episode, I\u2019m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"