{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Using AI to Strengthen (and Streamline) Your Value Proposition","description":"Many B2B firms stop short of customizing their value props\u2014even after strong segmentation. This episode explores how AI, used with the right strategic tools, can transform value props from generic to segment-specific\u2014and prove ROI before you launch. ","author_name":"The Accidental Marketer Podcast","author_url":"https:\/\/www.theaccidentalmarketer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37803700\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37803700"}