{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Recalibrating Identity (with Ali Mack)","description":" In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise.  &amp;nbsp;  Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37768765\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37768765"}