{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"5) How the OP3 Messaging Map Framework Simplifies and Scales Your Marketing (Intro to the framework)","description":"   Feel like your marketing is all over the place? If you're tired of staring at a blank screen wondering what to say, or you\u2019re overwhelmed by too many marketing choices, this episode is going to help. In this episode of the 15 Minute Marketing Fix, Eric introduces the OP3 Framework: One Persona. One Product. One Pathway. You\u2019ll discover how this simple messaging map can bring clarity to your marketing, make content creation easier, and increase your conversions. You\u2019ll learn: Why most local business messaging feels scattered (and how to fix it). The 3 buying categories all products fall into\u2014and how that impacts your content. How to pick a \u201cfoot-in-the-door\u201d offer that opens up more sales. The value drivers people use to make decisions Convenience Speed Ease of use Enjoyment Status Security Reliability Customization Brand trust Want clarity on what part of your marketing needs attention right now? Take the free Marketing Scorecard at mymarketingscorecard.com ","author_name":"15 Minute Marketing Fix","author_url":"https:\/\/intransitstudios.com","html":"