{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"3 Stories Every Brand Must Tell (Most People Skip Them) | 234","description":"Want to GROW your newsletter? Join mine to learn how it\u2019s done: https:\/\/better.biz\/newsletter In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I\u2019ve published over the last decade\u2014and the three simple types of stories that will make your audience truly connect with you. If you\u2019re not telling stories in your brand, you\u2019re already falling behind. Tactical \u201chow-to\u201d content isn\u2019t enough anymore\u2014people want to know the human behind the business. These three story types will help you stand out and build deeper connections. \ud83d\udcdd The 3 Stories You Must Tell:  What Happened: Your origin story. How you got here, the challenges you\u2019ve faced, and the lessons you\u2019ve learned. What\u2019s Happening: A behind-the-scenes look at what you\u2019re building right now. Share the real, unpolished view. What\u2019s Going to Happen: Your vision for the future and where you\u2019re headed\u2014so your audience can buy into your mission.  \ud83d\udcd6 Why It Works:  Stories create emotional connection\u2014facts and stats alone can\u2019t do that. They give your audience reasons to trust you and follow your journey. They make your content more memorable and shareable.  \ud83d\udd25 My Examples:  What Happened: From military service to fitness entrepreneur to building multiple companies online. What\u2019s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation. What\u2019s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade.  \u23f1\ufe0f Chapters:  00:00 Why Storytelling Is Your Competitive Edge 01:25 The Problem with Only Tactical Content 02:40 How I Analyzed 2 Million Words of My Own Content 04:05 Story Type #1 \u2013 What Happened 05:40 Story Type #2 \u2013 What\u2019s Happening 07:15 Story Type #3 \u2013 What\u2019s Going to Happen 08:30 How These Stories Build Trust &amp;amp; Connection 09:15 The Only Hedge You Have Against AI  \ud83d\udccc Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world. Connect with me: Instagram: https:\/\/www.instagram.com\/jerred.moon\/  My site: https:\/\/better.biz Get my book: https:\/\/bit.ly\/killingcomfort #storytelling #brandbuilding #contentstrategy #betterhumanbusiness ","author_name":"better. with Jerred Moon","author_url":"https:\/\/betterhumanbusiness.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37763480\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37763480"}