{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"4) What Is Accessible Content in Marketing? (And Why It Matters More Than Ever)","description":"   What if 25% of your potential customers couldn\u2019t access your content?      That\u2019s the reality for many businesses that overlook accessibility in their marketing. In today\u2019s episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them.      You\u2019ll discover:      Why accessibility isn\u2019t just a legal issue, it\u2019s a growth opportunity.  How ignoring accessibility could be like telling every fourth customer, \u201cyou can\u2019t buy from us.\u201d  Six easy habits to make your content instantly more inclusive.      Whether it\u2019s someone with a disability, on slow internet, or just trying to watch your video in a noisy coffee shop\u2014making your content accessible helps everyone. Plus, Eric shares this week\u2019s Shoestring Marketing Idea to create buzz without breaking the bank.      Ready to find out how close your website already is to being accessible?      Take the free assessment at AccessScorecard.com   ","author_name":"15 Minute Marketing Fix","author_url":"https:\/\/intransitstudios.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37763335\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37763335"}