{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2) What Is a Marketing Strategy? (And Why You Probably Don\u2019t Have One)","description":"   Have you ever run ads, posted on social, or mailed flyers\u2014and gotten zero results?      Chances are, the problem isn\u2019t the platform. It\u2019s that you didn\u2019t have a strategy.      In this episode of the 15 Minute Marketing Fix, we unpack what a real marketing strategy actually is and why most business owners think they have one, but don\u2019t. If you're frustrated with tactics that don\u2019t move the needle, this one\u2019s for you.      You\u2019ll discover:      Why a list of tactics is not a strategy and what to do instead  The key questions that build a real marketing journey  How to use the OP3 Framework (Persona, Product, Pathway) to clarify your message      How's your Google business profile doing? Download this guide to learn about 3 mistakes you may be making. https:\/\/gmb.intransitstudios.com\/   ","author_name":"15 Minute Marketing Fix","author_url":"https:\/\/intransitstudios.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37763180\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37763180"}