{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#503 - Two New Powerful Amazon Ads Features Most Sellers Haven\u2019t Even Touched","description":"In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren\u2019t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025.  You\u2019ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon. &amp;nbsp; Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to: &amp;nbsp;   Predict impressions before you bid using Bid Performance Estimates   Quickly launch high-performing keyword campaigns with Keyword Groups   Avoid common mistakes that raise ACOS and burn budget   Shift your mindset from ACOS-chasing to long-term TACOS improvement   &amp;nbsp; This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds &amp;nbsp; ","author_name":"Built by Business: Amazon FBA, E-Commerce, Brand Building","author_url":"https:\/\/feeds.libsyn.com\/245420\/rss","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37754955\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37754955"}