{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Staying True: What It Really Means to Be Authentic","description":"This week on the podcast, Natasha Koifman and Taryn Fisher are joined by a very special guest: Natasha\u2019s husband and NKPR Creative Director, Eric Hendrix. Together, they explore the meaning of authenticity \u2014 and the price we sometimes pay to truly live it. Eric shares his perspective as a writer and journalist, and why staying authentic matters, especially when words can shape perceptions and narratives. In communications, marketers, and publicists alike, there\u2019s a responsibility to remain true \u2014 both to ourselves and to the clients we represent. We discuss why clarity is at the core of authenticity, the importance of knowing your non-negotiables, and how these values play a vital role in every area of life \u2014 from your career and personal relationships to your online brand. Authenticity starts with self-awareness: understanding your values, your objectives, and your direction. Without that foundation, it\u2019s hard to know what \u201cauthentic\u201d truly means for you. We\u2019d love to hear from you: How do you stay true to your most authentic self? ","author_name":"Don't Just Talk, Say Something!","author_url":"http:\/\/dontjusttalk.libsyn.com\/podcast","html":"