{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search","description":"Most people are still writing SEO optimised content for Google\u2026 but the way we search is changing. Five key take aways for ranking in ChatGPT: \u2794 AI responds to real prompts,&amp;nbsp;rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. \u2794 Consistency builds authority&amp;nbsp;\u2014 ChatGPT \u201creads\u201d your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business. \u2794 Structure matters&amp;nbsp;\u2014 Use clear H2s and H3s with long-tail search phrases like \u201chow to attract clients through Instagram\u201d, rather than e.g. \u201cKey points\u201d. (Look at the title of this section as an example!) \u2794 Transcripts and show notes boost discoverability&amp;nbsp;\u2014 AI can\u2019t watch your video, but it can read everything around it. Use show notes to \u2018tell\u2019 ChatGPT what\u2019s in your video and use it as a chance to create content that ChatGPT could return in answers. \u2794 You can check your rankings&amp;nbsp;\u2014 Tools like&amp;nbsp;SEMrush&amp;nbsp;now show where you appear in ChatGPT results. This is real-time visibility. If you want to build a business through inbound discovery \u2013 watch this video on how to show up in Chat GPT. This approach says goodbye to chasing down followers and hello to creating content for the people searching for you right now. In this new episode, I break down:  Why ChatGPT is changing search behaviour The difference between Google vs ChatGPT prompts How to appear in ChatGPT responses for your ideal search terms The surprising way one client found me via ChatGPT Why your homepage, blog and video titles matter more than ever A simple system I use to write searchable show notes How SEMrush now tracks ChatGPT keyword rankings How to turn Instagram posts into SEO-ready blog content  &amp;nbsp; To learn more about this, read the latest post I made about ranking in ChatGPT: https:\/\/lisa-bean.com\/business\/marketing\/showup-in-chat-gpt\/&amp;nbsp; &amp;nbsp; ","author_name":"The Lisa Bean Podcast","author_url":"http:\/\/lisabean.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37748070\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/324961\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37748070"}