{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Local Eyes on the Brand: How Banks Win Trust in New Markets with Rivel","description":"Rivel Banking Research is here to share the latest insights from their nationwide consumer feedback about branding, perception, and, importantly, how your bank can stand out from the crowd when moving into new markets. Learn why it\u2019s important to track your brand effectively and tailor it to new audiences. Rivel Banking Research conducts the world\u2019s largest banking consumer survey, twice a year. Utilizing that data as a baseline \u2013 down to the zip code \u2013 we work with banks to understand their local opportunity among prospects, specific experiences, and product demands. For customer research and new markets, we offer a deeper dive through both digital and in-person focus groups. Speakers:  Livia Chandler, Consultant, Rivel Banking Research Lottie Watts, Sr. Director, ABA  ","author_name":"ABA Partner Network Podcast","author_url":"https:\/\/www.aba.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37660890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37660890"}