{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What Actually Makes a Podcast Stand Out | Cheryl Lau","description":"Most people think podcast production is editing. Clean the audio, add the music, hit publish. But here's what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast - the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut. If you're building a podcast - or wondering why your existing one isn't landing - this one's for you.   TIMESTAMPS &amp;nbsp; (00:00) Introduction (02:09) Stage 1: Pre-Production (08:58) Stage 2: Recording&amp;nbsp; (11:44) Stage 3: Editorial Post-Production&amp;nbsp; (15:19) Stage 4: Technical Post-Production&amp;nbsp;&amp;nbsp;   CONNECT WITH CHERYL LAU &amp;nbsp; Website:&amp;nbsp;https:\/\/cheryllau.com&amp;nbsp; YouTube:&amp;nbsp;https:\/\/www.youtube.com\/@cheryltheory&amp;nbsp; Instagram:&amp;nbsp;https:\/\/www.instagram.com\/cheryltheory LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/cheryllau   WORK WITH CHERYL LAU &amp;nbsp; I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn\u2019t just another show in the feed - it\u2019s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: \u2728 1:1 Editorial Podcast Production \u2728 Corporate Podcast Producing &amp;amp; Consulting \u2728 Hosting for Corporate Shows &amp;nbsp; Schedule a discovery call for us to explore what working together might look like:&amp;nbsp;https:\/\/cheryllau.com\/discovery   CONTACT &amp;nbsp; Please email&amp;nbsp;hello@cheryllau.com for business inquiries. ","author_name":"EDIT HISTORY","author_url":"http:\/\/cheryllau.libsyn.com\/rss","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37645395\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199365930"}