{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Strategic Leadership &amp; Growth at Life Time With Jeff Zwiefel","description":"In this episode of the Fitness + Technology Podcast, host Bryan O\u2019Rourke sits down with Jeff Zwiefel, Executive Director of Longevity &amp;amp; Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time\u2019s transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health span and performance.&amp;nbsp; Tune in for a powerful conversation filled with insights from one of the industry\u2019s most influential leaders. One Powerful Quote: 25:57: \u201cWe have two lives, and the second one begins when we realize we only have one.\u201d 4-10 Bullet Points (w\/ timestamps) - Highlighting key topics discussed: 2:04: Bryan opens the conversation with an overview of Jeff's extensive background and career journey.  4:33: The discussion turns to market bifurcation, as Bryan asks Jeff about evolving consumer demands and value delivery. Jeff explains how Life Time has strategically scaled to meet these shifting dynamics.  8:46: Bryan and Jeff explore the role of customer personas and how these insights influence alignment across the entire organization.  11:54: Jeff highlights emerging trends in health and wellness and shares how Life Time is innovating to meet these demands through enhanced service offerings.  17:00: The conversation delves into biotechnology and its growing influence on extending health span and optimizing performance.  20:16: Jeff discusses how Life Time maintains a strong cultural foundation while operating at scale, emphasizing the importance of human connection in large organizations.  24:37: Jeff concludes with key takeaways and lasting insights for listeners, offering wisdom from his decades of leadership in the industry. Bullet List of Resources: https:\/\/jeffzwiefel.com\/ https:\/\/www.lifetime.life\/ https:\/\/hbr.org\/2008\/07\/putting-the-service-profit-chain-to-work Guest Contact Information: https:\/\/www.linkedin.com\/in\/jeffzwiefel\/ https:\/\/x.com\/JeffZwiefel https:\/\/www.bryankorourke.com\/ https:\/\/www.linkedin.com\/in\/bryankorourke\/ http:\/\/www.fittechcouncil.org\/ https:\/\/www.youtube.com\/user\/bko61163 ","author_name":"Fitness + Technology","author_url":"http:\/\/fitnesstech.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37630650\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0020ff\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/191390920"}