{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"189 How To Sell A Service No One\u2019s Heard Of: Storytelling Strategies For Innovative Offers","description":"How To Sell A Service No One\u2019s Heard Of: Storytelling Strategies For Innovative Offers When you\u2019re offering something that's new to your audience\u2014whether it\u2019s brand new to the world or simply unfamiliar to your audience\u2014you face two major challenges: they're confused about what you offer and they don\u2019t see the value of the service. In this episode of the Strategic Storytelling podcast, I will show you how to use story\u2014not fluff, not oversharing personal problems\u2014to create clarity, establish relevance, and communicate the impact of your offer. You\u2019ll learn: The three reasons prospects get confused about a new service (#3 is the most common reason for offering any service) Real-world examples of small businesses solving this problem through stories (including those who should be using stories more than they are) A five-point checklist to craft stories that educate and convert (not just any story will work) If you\u2019re a service-based solopreneur or small business owner launching something innovative\u2014or reintroducing an offer that\u2019s being overlooked\u2014this episode is for you. Resources:  Downloadable Workbook: Cast the Characters in Your Business Story \u2013 Learn how to build strong stories using four essential roles: hero, guide, obstacle, and cheerleader. Click here. Work With Cathy: Want help crafting a story that clarifies your unique offer? Click here to get started. ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"