{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Business Lessons from the Movies - The Founder & the Start of McDonalds - AZ TRT S06 EP13 (275) 7-27-2025","description":" Business Lessons from the Movies - The Founder & the Start of McDonalds   - AZ TRT S06 EP13 (275) 7-27-2025              What We Learned This Week: Speedee Service System - assembly line approach invents the fast-food industry, replicated to this day What Business Are You In? - McDonald\u2019s is a Real Estate Company w\/ an estimated $42B in Real Estate Holdings It's the Name, McDonald\u2019s - Branding - from The Founder McDonald\u2019s is the New American Church - Positioning     Notes: Seg. 1 The Founder What Business are you in? \u2013 McD in real estate biz, largest in US Power of the Name \u2013 branding, McDonalds is New American Church Systems \u2013 Speedee System, speed and lean, like a factory in the kitchen Bonus * - Perseverance \u2013 Kroc was 52 when he met McDonalds brothers, selling milk shake machines         You\u2019re not in the burger business you\u2019re in the real estate business. You don\u2019t build an empire selling $.15 hamburgers. You build an empire on the land that those hamburgers are made of. Power of the name, branding, McDonald\u2019s is the new American church on main street. A vision of a wholesome America, families go to eat share values. Branding see that name lit up on the sign. McDonald\u2019s sounds like America. Would you eat at a place named Crocs? Guy eats at McDonald\u2019s he\u2019s never going to get pushed around. Great book on McDonald\u2019s, and the industry called Fast Food Nation by Eric S   Speedee system, bring factory component to a kitchen. Redesign a kitchen for speed and efficiency, orders in 30 seconds like a conveyor belt. No plates all paper throw it away when done. You have a service window people walk up and get their food immediately. The idea of being is to go lean. Initially there was a learning curve with customers but soon it caught on and it was the model for all fast food restaurants. They did practice runs to test their system with no customers see it in action and let the data dictate how the plan should be.   https:\/\/www.youtube.com\/results?search_query=the+founder+movie+clips   ** Clips from past show: Moneyball, Boiler Room, Glengarry Glen Ross, The Founder - Business Lessons from the Movies - BRT S03 EP42 (141) 8-28-2022   Full Show: HERE       Seg. 2 The Founder, the story of Ray Kroc and McDonald\u2019s.   What Business Are You In? - McDonalds is a Real Estate Company   Replay Clip from 2\/9\/20, where Matt talks about the biggest franchise of all, and what their real business model is. McDonalds has built a business empire thru Real Estate, not burgers.  The Dollar Menu is designed to get customers in the door. McDonalds loses $ when people purchase from the dollar menu, it is a Customer Acquisition Cost (CAC). This is also called a \u2018Loss Leader\u2019, selling a product at a low cost to get customers. McDonalds then makes money when people buy more, and off return business. McDonalds is one of the biggest Real Estate companies in the world. The stock is valued on the $37 Billion in Real Estate they own. They make money as a landlord, because the franchisee is their tenant. The Founder \u2013 business movie biography of Ray Kroc. Kroc started as a milk shake salesmen to the McDonalds brothers in California, then went on to create the franchise system we know today. The first President of McDonalds Franchise (Harry Sonneborn) helped Kroc create the real estate model that the franchise was base on, and used to scale to a billion $ company. Internally McDonalds used the Brother\u2019s Speedee Service System created pre-Kroc. The Question \u2018What Business Are You In?\u2019 comes from business consultant Peter Drucker. Business owners need to understand what problem or service they really offer their customers. Ie \u2013 Starbucks is in the Customer Experience business, not coffee, but the atmosphere of drinking the coffee     ** Clips from past show: McDonalds, Apple, Disruption, 80\/20 - Best of Host Matt on Business Topics - BRT S03 EP10 (109) 3-6-2022   Full Show: HERE         Investing Shows: https:\/\/brt-show.libsyn.com\/category\/Investing-Stocks-Bonds-Retirement    \u2018Best Of\u2019 Topic: https:\/\/brt-show.libsyn.com\/category\/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain \/ Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more\u2026    AZ TRT Podcast Home Page: http:\/\/aztrtshow.com\/ \u2018Best Of\u2019 AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https:\/\/www.economicknight.com\/azpodcast\/ KFNX Info: https:\/\/1100kfnx.com\/weekend-featured-shows\/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.   ","author_name":"AZ Tech Roundtable 2.0","author_url":"https:\/\/brt-show.libsyn.com\/","html":"