{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"326: Making the Most of a TV Media Opportunity for Your Farm Business","description":"August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that\u2019s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL\u2019s It\u2019s a Good Day morning show\u2014and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You\u2019ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base. Because here\u2019s the truth: these kinds of media moments can\u2019t always be planned. But you can plan how to leverage them. In this episode, you\u2019ll learn: How to prep your talking points so you\u2019re not caught off guard Why you ALWAYS say yes to these opportunties. What props, swag, and soundbites help visually tell your farm\u2019s story The subtle cues that make you look confident on camera (even if you\u2019re nervous) How to use your 5 minutes of fame to build long-term brand equity. Why you might not be getting these media opportunities... How these moments also benefit your current customer base! Post-interview marketing moves that generate buzz and leads Media attention is rare\u2014but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don\u2019t know how to make it work for their brand. This episode will help you be ready when the spotlight shows up. BONUS RESOURCE: Watch our TV segment See the 5-minute clip from WTOL\u2019s It\u2019s a Good Day morning show, featuring our farm! \ud83d\udc49 Watch the TV appearance on YouTube   Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links: See the 5-minute clip from WTOL\u2019s It\u2019s a Good Day morning show, featuring our farm! \ud83d\udc49 Watch the TV appearance on YouTube Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"