{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Most Underrated Channel in Advertising","description":"  Everyone\u2019s chasing influencers and TikTok\u2014but there\u2019s one old-school channel quietly crushing it for CPG brands: radio.   In this episode, Mark and Justin pull back the curtain on how they\u2019ve used radio to drive explosive in-store sales, cut through media clutter, and dominate overlooked markets with laughably low CPMs.   They\u2019re not just talking theory\u2014they break down real campaigns that worked (and why), including how to target truckers with satellite radio, trigger impulse grocery buys on drive-time, and hijack weather reports to sell skin cream.    Why most marketers are dead wrong about radio\u2019s reach   How to geo-target and time-target ads without digital   The art of making radio creative that actually converts   A &quot;vomit or no vomit&quot; campaign that beat Pepto at their own game    Want a media edge your competitors aren\u2019t even thinking about? Listen now. ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37620180\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/191363860"}