{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Finance to Korean Food Fame: Celebrity Chef Judy Joo on Reinventing Yourself","description":"What happens when you stop playing it safe - and start betting on yourself? Celebrity Chef Judy Joo is living her dream: she left behind a safe, well-paying finance career to follow her passion for food. Today, she\u2019s a Korean-American chef and TV personality, a best-selling cookbook author, and the first-ever female Iron Chef UK. She\u2019s also the founder and CEO of Seoul Bird, a global restaurant brand famous for its Korean fried chicken \u2013 with locations from Tottenham Hotspurs Stadium to Madison Square Garden. She has become an international ambassador for Korean cuisine, and her latest cookbook, &quot;K-Quick: Korean Food in 30 Minutes or Less,&quot; makes it even easier. Judy\u2019s story might surprise you: she studied engineering at Columbia, and started her career on Wall Street. Her story strikes a personal chord for me, because she left behind a prestigious career path to embrace the unknown - which I'm attempting myself!&amp;nbsp; In this episode of&amp;nbsp;Alchemy Social, Judy shares:  Why she made the pivot from finance to food What helped her find the courage to go against convention How she\u2019s successfully managed a multifaceted career \u2013 from cooking to writing cookbooks to live television and social media What is so unique \u2013 and addictive - about Korean fried chicken (hint: it's that crunch); and How Korean culture obsession has gone global.  Whether you\u2019re thinking about a career pivot, building a personal brand, or just love Korean food and culture, this conversation is for you. Follow Judy Joo and Seoul Bird:  Judy on IG -&amp;nbsp;https:\/\/www.instagram.com\/judyjoo\/ Seoul Bird https:\/\/seoul-bird.co.uk Judy's latest cookbook:&amp;nbsp;K-Quick  Follow Sujean:  Instagram - www.instagram.com\/sujeansong YouTube -&amp;nbsp;https:\/\/www.youtube.com\/@sujeansong Newsletter - https:\/\/sujeansong.substack.com\/subscribe LinkedIn -&amp;nbsp;https:\/\/www.linkedin.com\/in\/sujean\/ Linktree -&amp;nbsp;https:\/\/linktr.ee\/sujeansong  Thanks for being here. I hope you enjoy this conversation, and I'd love to stay connected, so please subscribe in the links above. Yours, Sujean ","author_name":"Alchemy Social with Sujean","author_url":"https:\/\/sites.libsyn.com\/584085","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37608005\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/191327335"}