{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #58: Ri\u00ebl Mallan on Lucentlands Podcast: Big Ideas for Brave Farmers","description":"What does the future of agriculture look like when you blend risk, branding and bold thinking? In this crossover episode, Shapers co-host Ri\u00ebl Mallan joins Dewald Kirsten and Louise Brodie on the Lucentlands Podcast to reflect on three decades of hard-earned lessons in agri-business, brand building and navigating change in a deregulated market. From his early days trading in a shifting post-90s environment to building premium fruit export brands and shaping investment strategies in private equity, Ri\u00ebl brings his signature blend of wisdom, wit and candour to the conversation. This episode dives into:  The realities of deregulation and what it taught farmers about risk Why product quality alone won\u2019t cut it in a brand-driven world How private equity changed his outlook on scale, succession and sustainability  Whether you're in farming, finance, or just fascinated by how bold ideas take root \u2013 this is an unmissable listen.  \ud83c\udfa7 Available on Spotify, YouTube and Apple Podcasts. ","author_name":"Shapers Podcast","author_url":"https:\/\/shaperspodcast.co.za\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37576740\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192188925"}