{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"188 The ROI of Storytelling","description":"What is the most important question to ask about storytelling?  It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?" It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this story? After all, when you tell a story in a business environment, you are investing time and\/or money. Your story becomes a business tool. Is it worth what you invested?  In this episode, I give you 3 questions to assess the ROI of your story. I explain: ...What we mean by storytelling ROI (and why it's so important) ...Using stories to begin a financially rewarding relationship ...3  crucial steps to maximize your story's ROI ...The shift in storytelling mindset that changes everything There's also a bonus tip at the end of the podcast to help you be more prepared with the right story. RESOURCES: Ebook (currently free) Three Essential Stories For Your Next, Best Client: Get Them Ready Before You Need Them Click here. Previous podcast where I build a relationship from a story. Click here. My most popular consulting program: The Strategic Intensive Click here. My website. Click here. More ideas for business stories: 30 Business Storytelling Prompts To Find Your Next Story.  Click here. ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"