{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 197: Business Owners and Books: Focus on This, Not That","description":"In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead\u2014and how shifting your attention can lead to long-term visibility, credibility, and business growth.   Time Stamps: 00:00 \u2013 Welcome + overview of the episode 01:20 \u2013 Why traditional book marketing advice doesn\u2019t always apply to business owners 02:35 \u2013 Focus #1: Word count and message > Page count 06:40 \u2013 Focus #2: Amazon bestseller status is a vanity metric 10:00 \u2013 The importance of choosing the right book categories 12:30 \u2013 Focus #3: Stop putting all your energy into launch week 15:25 \u2013 Think of your book as a launch pad, not a finish line 18:10 \u2013 Recap: Three key focus areas to redirect your energy 19:45 \u2013 Closing thoughts + encouragement to play the long game   Keywords: book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs   Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com\/readysetwrite \ud83d\udcd8 Launch Your Book by Robbie Samuels: https:\/\/amzn.to\/4eYkuUZ   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https:\/\/docs.google.com\/document\/d\/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0\/edit?usp=sharing   ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"