{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025","description":"Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.   Time Stamps: 00:00 \u2013 Welcome and episode introduction 01:25 \u2013 Myth #1: You need to cast a wide net 03:10 \u2013 Reality: Go narrow and deep with your target audience 04:18 \u2013 Myth #2: If you write it, readers will find it 06:05 \u2013 Reality: Strategic marketing is key to visibility 07:55 \u2013 Myth #3: No platform means no point in publishing 10:00 \u2013 Reality: Followers \u2260 readers or buyers 12:15 \u2013 Myth #4: The work is done after writing 14:00 \u2013 Reality: Marketing is an ongoing, long-term effort 15:45 \u2013 Myth #5: There's a right and wrong way to publish 18:00 \u2013 Reality: The \u201cright way\u201d depends on your goals and business model 20:00 \u2013 Final thoughts and encouragement   Keywords: book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning   Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com\/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https:\/\/docs.google.com\/document\/d\/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM\/edit?usp=drive_link   ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"