{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S3_E17: Teresa, Jax Bourbon Social: The Power Behind the Pour and MS","description":"Teresa, Jax Bourbon Social: The Power Behind the Pour and MS Teresa Eichner is more than the co-founder of Jax Bourbon Social\u2014she\u2019s the relentless force behind one of Jacksonville\u2019s most impactful fundraising events for the National MS Society. After a sudden MS diagnosis in 2016, Teresa\u2019s world shifted. But instead of retreating, she channeled her decades of experience in PR and politics into advocacy, community-building, and bold visibility. In this raw, deeply honest conversation, Teresa opens up about the private cost of public recognition, the invisible weight of fatigue, and what it really means to be the \u201cwell-spoken face\u201d of MS. We talk about her diagnosis story\u2014one of the fastest we\u2019ve heard on this show\u2014and how it unexpectedly brought her full circle to the MS Society. She also shares what it\u2019s like to carry her symptoms quietly through a packed, sold-out fundraiser\u2026 all while smiling, organizing, and holding a DeWalt fan like it\u2019s her fourth child. We also ask a harder question: do glamorized events risk minimizing the brutal reality of MS? Teresa doesn\u2019t flinch. And neither do we. Whether you\u2019re here for bourbon, boldness, or the bare truth\u2014this one stays with you. \ud83c\udf9f\ufe0f Learn more or support the mission: https:\/\/www.jaxbourbonsocial.com\/event-details ","author_name":"The Other Side of MS","author_url":"https:\/\/www.bike-ms.com\/podcast","html":"