{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Future-Proof Your Firm: Attracting Gen Z to CPA Financial Planning","description":"The pipeline is aging\u2014and the profession is feeling the pressure. But what if Gen Z isn\u2019t just the next wave of talent, but the spark that transforms your practice? In this energizing episode, Cary Sinnett sits down with Sherron Permashwar, CPA and founder of The Modern Savvy CPA, to unpack why recruiting Gen Z isn\u2019t just important\u2014it\u2019s essential. Sherron brings her insight as a 27-year CPA veteran with a digital-native following to explore: \u00b7       What Gen Z really wants from a career in financial planning \u00b7       How to move from a \u201chierarchy\u201d mindset to a \u201ccommunity\u201d culture \u00b7       Why high schools and colleges are missing the mark\u2014and how you can fill the gap \u00b7       Content strategies CPA firms can use to build credibility and trust on TikTok, YouTube, and beyond \u00b7       How purpose, flexibility, and mentorship drive Gen Z retention If you\u2019re ready to future-proof your firm and attract the next generation of purpose-driven professionals, this episode is for you. Resources: Article: Mentoring at CPA firms fosters strong leaders Article: Notable gaps between what Gen Z expects and what employers offer Toolkit: CPA Pipeline Article: Learn more about the Accounting Scholars Leadership Workshop ","author_name":"AICPA Personal Financial Planning (PFP)","author_url":"https:\/\/pfplanning.libsyn.com\/pfp","html":"