{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Business of Sport - Michael D\u2019hulst","description":"Michael D\u2019hulst is a man on a mission. Driven by a passion for triathlon, the Belgian entrepreneur and former Ironman World Championship athlete, is currently seeking funding to take his Supertri business to the next level.&amp;nbsp; After helping Volkswagen set up a new plant in China, D\u2019hulst turned his entrepreneurial skills to his love of Triathlon. Along with business partner and four-times Triathlon World Champion Chris McCormack and Russian Tech Investor Leonid Boguslavsky, D\u2019hulst founded Supertri in 2016, with an ambition to transform Triathlon from a traditional, participant-led sport, into a dynamic spectator experience, delivering innovative race formats in a \u201cmade for TV and digital package\u201d, creating fandom with incredible destinations and corporate partners.&amp;nbsp; Now, after delivering award-winning events and record-breaking view numbers, both the USA Olympic Triathlon team and Great Britain\u2019s famous triathlete Brownlee brothers are on board, alongside global broadcasting giant HBO, as Supertri powers towards the Olympic Games of 2028 in Los Angeles. &amp;nbsp; ","author_name":"The Business of Sport","author_url":"https:\/\/internationalsportsconvention.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37453930\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37453930"}